PFL 2.0

As I said before there is no better time to take your business online than now. While there are many free resources out there to help you do this I am slowly discovering that if you really want the juice you have to pay for it. The free stuff tells you the what but not the how. So I have made a decision to start investing a little more in myself and have been spending a little cash to learn from the best in the business. My latest purchase was The Product Launch Formula 2.0 from Jeff Walker. Jeff is recognized as the best in the business when it comes to product launches. For those who may not quite understand what I am talking about, a product launch is a systematic approach to letting the world know about your latest or not so latest product that you are trying to sell. Instead of doing the hope marketing thing whereby you put your product on your website and then drive traffic to it and then hope someone buys, you take the time to build interest in your product before you launch it to the world. This approach can hit several birds with one stone. You build up your list with highly qualified leads, create much greater interest in your product and your business, and you build a community of like minded people who you can share information with. This system has proven to be very successful and most of the biggest Internet marketers in the world are using Jeff's formula.

PLF can be used to launch just about anything including your business which is one part I am interested in learning about. The purchase of this course came at just the right time as I was in the process of creating my very first Internet Business product before the release of PLF 2.0 so when it launched I jumped on the opportunity to get this package. Since buying I have put my product development on hold as Jeff is providing so many ideas about product launching it has made me stop and rethink some of my product strategy. This couldn't of happened at a better time.

What was cool about this purchase is that I bought it through Ed Dale and one of his bonuses included his own course called Dominiche - The Art of Buying and Selling Websites. Buying and selling websites, VRE (Virtual Real Estate) works just like buying and selling real estate, you can buy a site fix it up so it is performing better and then sell it for a profit or keep the site and the profits. Websites can be bought for several reasons but I am hoping to get my hands a bargain that is already bringing in a ton of traffic which I can then tweak for my own products. It can be a lot faster and cheaper to buy an existing site instead of building one from scratch and taking the necessary time to get it to a point where it is generating good traffic that you can convert.