Having spent the last three years of my life working with small business owners to help get their business online there is a frustrating trend that I constantly run into. Most business owners think that Internet Marketing is all about how good their website looks; if it looks good then I am going to make money. The website is only a piece of the puzzle and I see so many businesses who have spent all of their Internet Marketing budget on the design and then when it comes time to begin marketing they are surprised that they have to spend more money. They either don't have the cash left or aren't willing to spend more money on their "Marketing" plan.
Your website is a tool that you build your marketing plan around.
Ugly (poorly designed) websites that have the proper components built-in and supported by the correct marketing tools will make money whereas great looking sites that have none of the correct tools will rarely add to your bottom line.
This is a critical piece of info to understand because if you don't take the time to learn about Internet Marketing then you will not create the proper budget.
My advice is simple...build a simple site with a clean design that you can afford to market around and then when it starts paying for itself, and only then, should you consider spending more on design to make it look better.
Coming Up Next: The necessary tools to add to your IM arsenal.
Wednesday, March 18, 2009
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment